Overview:
Yes, It is time to say WOW again! But this time, we want you to actually say it, out loud! Pack all your senses into it and feel it in your gut. Experience the WOW!
The WOW Awards are back, and in its third edition, we’re taking the LIVE quotient up to an all time high! After all, WOW is a celebration of LIVE brand experiences and through the platform we want to celebrate the medium ‘LIVE’ to the fullest.
Our belief in the medium has only strengthened in the years we’ve been involved with the experiential marketing industry. The WOW Award entries from past years are the truest testimony to the undying potential of the medium in creating unparallel experiences. And so our choice in celebrating the experience: LIVE.
We want to push the bar further, like every event property that strives to grow bigger and better with every consecutive edition. We want to push the LIVE experience through not only the work we celebrate through the awards, but through the event itself.
We’ve spruced up the categories this year, to ensure adequate coverage of the range of formats and live experience avenues within the experiential marketing industry. The parameters of judgment have also been tightened to ensure the essential information is known about the campaign and a fair level of judging between entries in maintained.
The WOW Awards 2011 is presented by EVENTFAQS in association with EEMA (Event and Entertainment Management Association). Supporting industry associations include, The Ad Club Bombay, The India Convention Promotion Bureau (ICPB) and The Rural Marketing Association of India (RMAI).
We’ll continue to give you many more reasons to enter the WOW Awards, but what’s most important is your own belief in the experience that was created. After all, its not celebrating what the consumer, read, saw or heard but what he experienced! So let your entries extend this experience to our jury members.
The WOW Awards 2011 jury chairperson is Sanjay Jain, Chief Marketing Officer of Reliance Capital. Jain has graciously accepted the responsibility of chairing the jury for the awards and is lending his support in the process of the awards as well.
Jain works very closely with all Reliance Capital companies, including Reliance Mutual Funds, Reliance Life Insurance, Reliance Consumer Finance, Reliance Home Finance, Reliance Money and Reliance General Insurance amongst others, in defining their marketing and brand strategies. He has nineteen years of strong and diverse experience as a marketing and management executive with extensive experience in marketing, product and brand development, new launches, strategic planning, developing new business opportunities and project management.
Prior to Reliance, Jain has also worked with other leading organisations, including, The Coca-Cola Co., Ogilvy, Allianz, Bajaj Allianz and the Times of India Group.
Sharing his views on the potential of the experiential marketing industry, Sanjay Jain also highlights key aspects and expectations from entrants of the WOW Awards 2011. Excerpts:
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Starring:

Johnny Depp … Jack Sparrow
Geoffrey Rush … Barbossa
Orlando Bloom … Will Turner
Keira Knightley … Elizabeth Swann
Jack Davenport … Norrington
Bill Nighy … Davy Jones
Jonathan Pryce … Governor Weatherby Swann
Lee Arenberg … Pintel
Mackenzie Crook … Ragetti
Kevin McNally … Gibbs (as Kevin R. McNally)
David Bailie … Cotton
Stellan SkarsgĂ„rd … Bootstrap Bill
Tom Hollander … Cutler Beckett
Naomie Harris … Tia Dalma
Martin Klebba … Marty

Director:
Gore Verbinski


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